About the Brand

In the heart of the African Bush, with the breathtaking sunsets, under the boundless expanse of the night sky, I found myself captivated by the raw beauty and the vast wildlife of the untamed spirit of the continent. My experiences in Africa ignited a passion that transcends the mere acts of a hunting safari. I envisioned a way to share this extraordinary journey with others, not just through stories and photographs, but through tangible mementos.


Born from my dream, Put It In The Salt was founded with a simple yet profound mission: to create quality apparel and merchandise that celebrates your African Safari, the success of your hunt, and being able to put your trophy into the “salt pile”. Put It In The Salt products would not
only serve as souvenirs but also as catalysts for future adventures and an inspiration for others who have not yet experienced Africa. Most of all, they are a deeper connection to the memory of your African journey

- Todd Mossoney, Put It In The Salt Founder